Hennessy “Year of the Rabbit”

For Food & Wine magazine Cover, The Winery Issue. Project commissioned by Hennessy.

Including one cover illustration and four inner pager spot illustrations.

The overall art direction theme revolves around the food and wine culture across China always leading people to unite and bring all sides together.

It was also important to show the upcoming Year of the Rabbit and require a restricted color palette.

magazine Cover, The Winery Issue

The cover illustration mainly includes iconic dishes and architecture from the four major regions of China, conveying the cohesiveness of each region coming together. The standing rabbits with different wine glasses on their heads represent the different wine cultures that also gather together for a great New Year